About Us

At Mad City Power Sports, Inc. we don’t only sell motorcycles, ATV’s, or watercraft, we sell a lifestyle full of excitement and adventure.
Mad City Power Sports, Inc. mission is to be South Central Wisconsin's leading destination for Motorcycles, ATV’s, UTV's, Boats, Snowmobiles, parts, accessories, and service of power sport products. To that end we will accomplish our four goals by:
1. Offering the area the most extensive assortment of high quality power sports products, accessories, parts, and service available.
2. Establishing and maintaining long-term, mutually rewarding relationships with our customers by exceeding their expectations with the highest level of customer service.
3. By developing an exciting and dynamic work environment for our employees, which will be reflected by their attention to detail and extraordinary consideration for every customer’s experience with Mad City Power Sports, Inc.
4. To be a leader in the power sports industry by never compromising our morals, by maintaining our strict code of ethics, and to serve our community to the fullest.
Vetesnik’s of Richland Center have currently expanded to Madison WI. Their sister store, Mad City Power Sports, Inc., offers their customers an exciting and invigorating shopping experience that consistently exceeds the highest standards of the industry in customer service, product selection, quality support services and, above all else value. The experience that the Vetesnik’s have in the power sports industry makes providing quality customer service second nature. Mad City Power Sports as well as Vetesnik Power Sports are both family owned and operated. The Vetesnik family has been committed to customer satisfaction for over 40 years, and they are now extending that same commitment to the Madison area at Mad City Power Sports, Inc.
Mad City Power Sports provides its customers with a friendly staff, knowledgeable in sales & service, with a convenient location off I-39-90-94 and Hwy 51 South on Daentl Rd. Mad City Power Sports has many goals, but our main goal is to make our customers part of the Vetesnik family by building trust and earning our customers respect. At Mad City we want our family to supply your family with all your power sports needs. With our extensive product lines of clothing and accessories from only top manufacturers, customers will leave Mad City Power Sports looking and feeling confident with their purchases. In addition, Mad City also offers a wide variety of parts & accessories available to take care of any Motorcycle, ATV, UTV, Snowmobile, Boat, or PWC.
The sales staff is waiting and ready to answer any questions you may have and to help you select the right vehicle for your power sports adventure. In addition, we have a complete Finance and Insurance staff that offers on the spot financing, with low monthly payments, available to qualified buyers, making your buying experience as easy as possible.

Mad City Power Sports also services the Portage Wisconsin area. Services we offer include:

Honda Motorcycles
Kawasaki Motorcycles


Mad City Powersports
4246 Daentl Rd. DeForest WI 53532
Phone: 608.249.0240 Fax: 608.246.3789
Toll Free Phone: 888.MAD.CITY

*Prices exclude dealer setup, taxes, title, freight and licensing and are subject to change.